January 2025 - August 2026

• Led a 24-person marketing and SDR organization with ownership of $25M+ in annual company-wide pipeline and responsibility for GTM, demand generation, product marketing, brand, events, field marketing, customer marketing, and sales development.
• Drove a 65%+ increase in quarterly company-wide pipeline from Q1 to Q3 2026 projected pace while growing paid-sourced pipeline nearly 10x.
• Led a 12-person SDR organization that exceeded pipeline quota, with three SDRs individually generating $1M+ in pipeline—a company first.
• Led GTM expansion from one core product to three products serving distinct buyer personas.
• Built AI-enabled reporting and customer intelligence workflows that integrated HubSpot, Google Analytics, financial data, and sales and customer conversations into daily decision-making.
• Created AI-enabled product marketing and brand workflows while implementing SEO, AEO, and GEO strategies that generated $75K in AI-referred pipeline during the first quarter of attribution.
• Rebuilt much of the Marketing organization through hiring, restructuring, promotion and leader development, creating a high-accountability, collaborative operating culture; by the end of my tenure, all but one member of the Marketing team had joined after I did.
• Served as a visible voice of the Virtuous brand, speaking at industry conferences, co-hosting events for 500+ in-person and 5,000+ virtual attendees, hosting thought-leadership content, and building trusted relationships with nonprofit executives and customers.

April 2024 - January 2025

• Joined Virtuous to lead product marketing and quickly expanded my scope across the broader marketing organization, ultimately serving as Interim Head of Marketing within six months and being promoted to VP of Marketing.
• Partnered closely with Product, Sales, and Customer teams across product releases, multi-product GTM, customer campaigns, sales enablement, positioning, messaging, and product storytelling.

August 2019 – June 2021

• Adjunct Faculty for MKTG 658: Marketing Management

May 2023 - April 2024

Earned six promotions over more than a decade, ultimately joining the Executive Leadership Team and assuming responsibility for the organization’s marketing, fundraising, communications, broadcast, major donor, donor services, and database functions.

Selected impact across my JVMI tenure:

• Owned a $30M+ annual fundraising plan across broadcast, digital, direct mail, major giving, and donor development for three entities in the United States, Canada, and the United Kingdom.
• Led five departments, 30+ employees, a $10M+ budget, and multiple external agencies and vendors.
• Grew the recurring donor base from approximately 4,000 to 20,000, with recurring giving ultimately representing more than 25% of annual organizational revenue.
• Expanded digital acquisition from an emerging channel into a primary source of donor growth, achieving an approximately two-year acquisition breakeven.
• Assumed leadership of a nine-person major donor team and improved its culture score by 20% while establishing clearer performance expectations, metrics, and revenue goals.
• Led the implementation of a new organization-wide CRM, achieving 99% data accuracy and enabling more than $300K in related cost savings.
• Produced a weekly syndicated television program, multiple DRTV productions, a podcast with more than 100,000 listens, and an award-winning live broadcast that raised approximately $250K.

September 2019 – May 2023

• Led the organization’s integrated fundraising and marketing strategy across broadcast, digital, direct mail, content, and donor communications.
• Expanded investment in donor acquisition while improving acquisition cost, long-term donor value, and return on investment.
• Led multidisciplinary internal teams and external partners responsible for executing the organization’s annual revenue and engagement plan.

January 2019 – September 2019

• Directed the fundraising and marketing plan for a $30M organization across digital, direct mail, broadcast, and content channels.
• Led the day-to-day operations of marketing and communications teams comprising more than 25 employees and multiple external partners.

October 2017 – January 2019

• Led integrated acquisition and demand-generation strategy supporting more than $15M in annual revenue.
• Directed organizational marketing strategy across digital, print, content, publications, products, and an internationally syndicated television program.
• Advanced the organization’s brand identity and visibility across donor, ministry, and stakeholder audiences.

November 2015 – October 2017

• Led a nine-person marketing team responsible for integrated fundraising and engagement campaigns supporting more than $15M in annual revenue.
• Managed direct mail, digital marketing, publications, content, vendor relationships, campaign analysis, and marketing operations.
• Built a performance-focused approach to campaign planning, measurement, optimization, and resource allocation.

June 2014 – November 2015

• Built and managed the organization’s digital marketing, email, website, SEO, SEM, and online donor-acquisition strategy.
• Used audience, website, campaign, and donor data to improve digital engagement, conversion, and return on investment.
• Managed the integration of online engagement and donor data with the organization’s primary CRM.

September 2013 – June 2014

• Built and managed the organization’s social media presence, digital communities, content strategy, and monthly webcast.
• Increased brand awareness and audience engagement across Facebook, YouTube, LinkedIn, Twitter, blogs, and other emerging digital platforms.

October 2012 – February 2013

• Developed internal and external web content for medical education programs and analyzed student data for the department’s annual report.

May 2011 – July 2011

• Supported digital content, internal communications, social media, physician communications, and web initiatives across Mayo Clinic’s public affairs organization.

October 2008 – August 2010

• Supported marketing, digital communications, course administration, data management, and operations for continuing medical education programs.

Board Member

May 2020 – June 2025